Analiza korisničkog ponašanja prilikom korištenja usluge YouTube na mobilnim uređajima

master's thesis

• Title (english): Analysis of User Behavior While Using the YouTube Service on Mobile Devices
• Author: Magdalena Lisica
• Mentor: Lea Skorin-Kapov (mentor)
• Committee member: Lea Skorin-Kapov (predsjednik povjerenstva)
• Committee member: Mirko Sužnjević (član povjerenstva)
• Committee member: Maja Matijašević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Electrical Engineering and Computing; Zagreb
• Defense date and country: 2021-07-09, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Computing

Abstract

Video promet već niz godina čini najveći dio ukupnog mobilnog
podatkovnog prometa. Veliku ulogu u povećanju mobilnog video prometa ima
masovno korištenje mobilnih uređaja za pristup uslugama video strujanja
(engl. video streaming services). Netflix i YouTube ističu se kao najpopularnije
usluge za gledanje videozapisa, a sve veći broj korisnika pristupa ovim
uslugama upravo putem mobilnih uređaja. Zbog povećanja broja korisnika koji
koriste usluge video strujanja potrebno je provoditi analizu ponašanja korisnika
za vrijeme korištenja usluga. Praćenje i razmatranje obrazaca ponašanja
korisnika tijekom korištenja usluga video strujanja omogućuje lakše planiranje
novih poslužiteljskih arhitektura i sustava za isporuku sadržaja te optimizaciju
aplikacija s ciljem osiguravanja zadovoljstva korisnika uslugom.
Da bi prikupili podatke o ponašanjima korisnika, u okviru ovog rada razvijen
je servis pristupačnosti koji prati korisničke interakcije za vrijeme korištenja
YouTube aplikacije na Android mobilnim uređajima. Dodatno je provedena i
anketa koja ispituje trendove i načine ponašanja korisnika za vrijeme
korištenja usluga strujanja videa. Prikupljeni podatci omogućili su razvoj
modela ponašanja korisnika s obzirom na različite tipove mrežnih veza.

Abstract (english)

Video traffic has accounted for the biggest part of all mobile data traffic for
many years. The growing popularity of using mobile devices to access video
streaming services plays a major role in increasing mobile video traffic. Netflix
and YouTube stand out as the most popular video streaming services, and an
increasing number of users access these services via mobile devices. Due to
the increase in the number of users who use video streaming services, it is
necessary to conduct an analysis of user behavior while using the service.
Analzying and reviewing user behaviour patterns makes it easier to plan new
server architectures and content delivery systems to achieve customer
satisfaction with the service.
To collect data of users behaviour, as part of this paper, it was developed
an accessibility service. The service collects user interactions while using
YouTube app on Android mobile devices. In addition, a survey was conducted
that examines trends and user behavior while using video streaming services.
The collected data enabled the development of a user behavior model with the
respect to different types of network connection.

• Keywords: video promet; usluge video strujanja; YouTube; korisničke interakcije; modeli ponašanja korisnika
• Keywords (english): video traffic; video streaming services; YouTube; user interactions; user behavior models
• Language: croatian
• URN:NBN: urn:nbn:hr:168:006748
• Study programme: Title: Computing; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra inženjer/inženjerka računarstva (magistar/magistra inženjer/inženjerka računarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2023-01-13 12:54:27