Analiza komunikacije i vidljivosti projekata kohezijske politike u Hrvatskoj

professional thesis

• Title (english): Analysis of communication and visibility of cohesion policy projects in Croatia
• Author: Slaven Kliček
• Mentor: Željka Car (mentor)
• Committee member: Krešimir Fertalj (predsjednik povjerenstva)
• Committee member: Željka Car (član povjerenstva)
• Committee member: Darko Huljenić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Electrical Engineering and Computing; (Department of Telecommunications); Zagreb
• Defense date and country: 2022-07-21, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Economics
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Electrical Engineering; Telecommunications and Informatics

Abstract

Kohezijska politika je strategija Europske unije kojom se promiče i podupire usklađeni razvoj regija država članica EU. Koristeći sredstva europskih fondova, kohezijska politika Europske unije sufinancira projekte koji doprinose ekonomskoj, društvenoj i teritorijalnoj koheziji regija, uključujući regije Republike Hrvatske. S obzirom na važnost ovih projekata u pogledu ulaganja u nove sadržaje, usluge i infrastrukturu koju koriste građani EU, komunikacija i vidljivost ima ključnu ulogu u osvještavanju građana o EU, uključujući i obvezu komuniciranja kao dio provedbe ovih projekata. Predmet istraživanja ovog rada je komunikacija i vidljivost dva projekta kohezijske politike nacionalnih parkova Hrvatske. Analizirani su glavni komunikacijski kanali projekata i zastupljenost projekata u medijima. Anketnim upitnikom razmatrano je mišljenje građana o kohezijskoj politici u Hrvatskoj. Rezultati istraživanja pokazuju da mediji predstavljaju projekte u pozitivnom tonu, da je veliki udio građana ispitanih anketnim upitnikom upoznat s fondovima i projektima kohezijske politike, ali da je stil komunikacije formalan i obilježen korištenjem tehničkih termina. Temeljem rezultata istraživanja, rad iznosi prijedloge smjernica za komunikaciju na razini projekata i programa kohezijske politike, s ciljem pojednostavljivanja provedbe obveza komunikacije i vidljivosti te učinkovitijeg komuniciranja s građanima.

Abstract (english)

Cohesion policy is the European Union’s strategy to promote and support the harmonious development of regions of EU Member States. Using European funds, EU's cohesion policy co-finances projects that strengthen the economic, social and territorial cohesion of regions, including regions of the Republic of Croatia. Given the importance of these projects concerning investments in new facilities, services and infrastructure that are used by EU citizens, communication and visibility play a key role in raising citizens’ awareness of the EU, including an obligation to communicate as part of implementation of these projects. The subject of this paper is communication and visibility of two cohesion policy projects implemented by Croatia’s national park institutions. The main communication channels of projects and their media coverage were analysed. A survey on public opinion was published to research citizens’ views on cohesion policy in Croatia. Results show that the media represent projects in a positive tone, that a large proportion of citizens are familiar with cohesion policy funds and projects, but that the style of communication is formal and technical. Based on the results of the survey, the work puts forward proposals for communication guidelines at project and programme level, aiming to simplify implementation of communication and visibility obligations and communicate more effectively towards citizens.

• Keywords: Projekti; EU; Hrvatska; komunikacija; vidljivost; nacionalni parkovi; osvještavanje
• Keywords (english): Projects; EU; Croatia; communication; visibility; national parks; raising awareness
• Language: croatian
• URN:NBN: urn:nbn:hr:168:261633
• Study programme: Title: Project Management, Specialist graduate professional study programme; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni specijalist upravljanja projektima (sveučilišni specijalist upravljanja projektima)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-09-12 11:19:19