Procjena digitalne zrelosti društava za osiguranje na tržištu Republike Hrvatske

professional thesis

• Title (english): Digital maturity assessment of insurance companies on the market of the Republic of Croatia
• Author: Mirela Duvnjak
• Mentor: Mario Spremić (mentor)
• Committee member: Zvonko Kostanjčar (predsjednik povjerenstva)
• Committee member: Mario Spremić (član povjerenstva)
• Committee member: Dubravka Sinčić Ćorić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Electrical Engineering and Computing; (Department of Electronic Systems and Information Processing); Zagreb
• Defense date and country: 2022-06-14, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Computing; Data Processing

Abstract

Autorica analizira osnovne značajke tehnologija Industrije 4.0, komponente digitalne transformacije i modele za utvrđivanje digitalne zrelosti, s posebnim naglaskom na digitalnu transformaciju i digitalnu zrelost društava za osiguranje u Republici Hrvatskoj. Cilj rada je ukazati na nužnost provođenja digitalne transformacije u industriji osiguranja, te na temelju utvrđenog činjeničnog stanja dati preporuke za buduće poslovanje po ključnim područjima, u cilju dostizanja najvišeg stupnja digitalne zrelosti. Temeljem provedenog istraživanja na uzorku društava za osiguranje, koristeći se i jednim od dostupnih modela za procjenu digitalne zrelosti, utvrđuje se da je industrija osiguranja u Republici Hrvatskoj trenutno na drugom stupnju digitalne zrelosti primijenjenog modela odnosno provedbe digitalne transformacije, od ukupno četiri koliko ih je predviđeno modelom, te da ispred industrije predstoji niz aktivnosti kako bi postigle razinu potpune digitalne zrelosti. Područja koja su utvrđena s potrebom prioritetnog djelovanja su: izrada i usvajanje sveobuhvatne strategije digitalne transformacije, odnos prema klijentima, upravljanje ljudskim potencijalima za digitalno doba, implementacija novih tehnologija, uz paralelne aktivnosti nadležnih javnih tijela.

Abstract (english)

The author analyzes the basic features of Industry 4.0 technologies, components of digital transformation and models for assessment of digital maturity, with special emphasis on digital transformation and digital maturity of insurance companies in the Republic of Croatia. The aim of this paper is to point out the need for digital transformation of the insurance industry and based on the established facts, to make recommendations for future business activities in the key areas in order to reach the highest level of digital maturity. Based on the research conducted on a sample of insurance companies, using one of the available models for assessing digital maturity, it is determined that the insurance industry in the Republic of Croatia is currently at the second stage of digital maturity out of four envisaged by the model, and that a numerous of activities are ahead of the industry to achieve the level of full digital maturity. Areas with the priority actions are: development and adoption of a comprehensive digital transformation strategy, customer relationship, human resources management for the digital age, implementation of new technologies, with parallel activities of relevant public authorities.

• Keywords: Industrija 4.0; tehnologije Industrije 4.0; digitalna transformacija; digitalna zrelost; osiguranje; društva za osiguranje; Republika Hrvatska
• Keywords (english): Industry 4.0; industry 4.0 technologies; digital transformation; digital maturity; insurance; insurance undertakings; the Republic of Croatia
• Language: croatian
• URN:NBN: urn:nbn:hr:168:730962
• Study programme: Title: INSURTECH; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni/a specijalist/specijalistica digitalnih inovacija i tehnologija u osiguranju (sveučilišni/a specijalist/specijalistica digitalnih inovacija i tehnologija u osiguranju)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-07-11 08:57:02