Primjena koncepta društveno odgovornih projekata i njihov utjecaj na poslovanje HP-Hrvatske pošte d.d

professional thesis

• Title (english): Application of the concept of socially responsible projects and their impact on the operations of Croatian post Inc.
• Author: Ivana Filipović
• Mentor: Mislav Ante Omazić (mentor)
• Committee member: Krešimir Fertalj (predsjednik povjerenstva)
• Committee member: Rebeka Danijela Vlahov Golomejić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Electrical Engineering and Computing; Zagreb
• Defense date and country: 2024, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES

Abstract

U današnjem globalnom poslovnom okruženju, društvena odgovornost poduzeća postala je
nužnost koja potiče na dugoročnu održivost i uspjeh tvrtki. Ovaj specijalistički rad istražuje
integraciju društvene odgovornosti u poslovanje poštansko-logističke industrije, ključne za
svakodnevno funkcioniranje društva. Glavni cilj istraživanja je dublje razumijevanje načina
kako organizacije usklađuju ekonomske interese s društvenim i okolišnim imperativima te kako
se nose s izazovima održivog poslovanja. Fokus je na razini primjene koncepta društveno
odgovornog poslovanja u HP – Hrvatskoj pošti d.d., analizirajući jesu li društveno odgovorni
projekti rezultat zakonskih obveza ili dobrovoljno prihvaćanje odgovornosti.
Rad detaljno razmatra ulogu poštanskih operatora kao prirodnih predvodnika društveno
odgovornog poslovanja s obzirom na sve veće regulatorne zahtjeve i obveze izvještavanja o
održivosti. Kroz primjere dobrih praksi Norveške i Estonske pošte, rad uspoređuje razinu
primjene društveno odgovornog poslovanja u poštanskom sektoru.
Istraživanje je provedeno metodom polustrukturiranog intervjua i studije slučaja, istražujući
prioritete i karakteristike društveno odgovornog poslovanja u poštansko-logističkom sektoru.
Cilj rada je podići svijest o nužnosti uključivanja društveno odgovornih elemenata u
korporativne projekte te doprinijeti boljem razumijevanju društveno odgovornog poslovanja u
dinamičnom okruženju.

Abstract (english)

In today’s global business environment, corporate social responsibility has become a necessity
that encourages long-term sustainability and success of companies. This paper explores the
integration of social responsibility into the business operations of the postal-logistics industry,
vital for the daily functioning of society. The main goal of the research is to deepen the
understanding of how organizations align economic interests with social and environmental
imperatives and how they address challenges of sustainable business. The focus is on the level
of application of the concept of corporate social responsibility in Croatian Post Inc., analyzing
whether socially responsible projects are the result of legal obligations or voluntary acceptance
of responsibility.
The paper thoroughly examines the role of postal operators as natural leaders in socially
responsible business due to increasing regulatory requirements and sustainability reporting
obligations. Through examples of good practices from the Norwegian and Estonian Post, the
paper compares the level of implementation of corporate social responsibility in the postal
sector.
The research was conducted using the method of semi-structured interviews and case studies,
exploring the priorities and characteristics of corporate social responsibility in the postal-logistic sector. The aim of the paper is to raise awareness of the necessity of incorporating
socially responsible elements into corporate projects and contribute to a better understanding
of corporate social responsibility in a dynamic business environment.

• Keywords: društveno odgovorno poslovanje; održivost; ESG čimbenici; poštansko-logistička industrija; regulatorni okvir; izvještavanje o održivosti
• Keywords (english): corporate social responsibility; sustainability; ESG factors; postal and logistics industry; regulatory framework; sustainability reporting
• Language: croatian
• URN:NBN: urn:nbn:hr:168:594768
• Study programme: Title: Project Management, Specialist graduate professional study programme; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni specijalist upravljanja projektima (sveučilišni specijalist upravljanja projektima)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-08-29 13:30:30