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undergraduate thesis
Program lojalnosti potrošača
2015. urn:nbn:hr:168:379225
Pipunić, Mate
University of Zagreb
Faculty of Electrical Engineering and Computing

Cite this document

Pipunić, M. (2015). Program lojalnosti potrošača (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Electrical Engineering and Computing. Retrieved from https://urn.nsk.hr/urn:nbn:hr:168:379225

Pipunić, Mate. "Program lojalnosti potrošača." Undergraduate thesis, University of Zagreb, Faculty of Electrical Engineering and Computing, 2015. https://urn.nsk.hr/urn:nbn:hr:168:379225

Pipunić, Mate. "Program lojalnosti potrošača." Undergraduate thesis, University of Zagreb, Faculty of Electrical Engineering and Computing, 2015. https://urn.nsk.hr/urn:nbn:hr:168:379225

Pipunić, M. (2015). 'Program lojalnosti potrošača', Undergraduate thesis, University of Zagreb, Faculty of Electrical Engineering and Computing, accessed 07 February 2025, https://urn.nsk.hr/urn:nbn:hr:168:379225

Pipunić M. Program lojalnosti potrošača [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Electrical Engineering and Computing; 2015 [cited 2025 February 07] Available at: https://urn.nsk.hr/urn:nbn:hr:168:379225

M. Pipunić, "Program lojalnosti potrošača", Undergraduate thesis, University of Zagreb, Faculty of Electrical Engineering and Computing, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:168:379225

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Metadata
TitleProgram lojalnosti potrošača
Title (english)Customer loyalty program
AuthorMate Pipunić
MentorKrešimir Fertalj (mentor)
Committee memberKrešimir Fertalj (predsjednik povjerenstva)
Committee memberDanijel Mlinarić (član povjerenstva)
Committee memberIvan Budišćak (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Electrical Engineering and Computing
Zagreb
Defense date and country2015-07-13, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Computing
Abstract
Programi lojalnosti potrošaća jedni su od najčešćih načina privlačenja novih i održavanja vjernosti starih kupaca. Cilj ovog završnog rada je napraviti sustav koji će omogućiti provođenje programa lojalnosti potrošaća. Aplikacija omogućava upravljanje kupcima koji su članovi programa, evidenciju kartica vjernosti, praćenje aktivnosti korisnika i prikupljanje bodova, te nagrađivanje kupaca popustima i poklonima temeljem prikupljenih bodova. Za izradu aplikacije korišteno je razvojno okruženje Microsoft Visual Studio 2013, programski jezik C# na razvojnoj platformi .NET Framework. Baza podataka napravljena je korištenjem SQL Managment Studio 2012.
Abstract (english)
Customer loyalty programs are one of the most common ways of attracting new customers and retaining old ones. The goal of this thesis is to develop simple customer loyalty software which will enable enforcement of customer loyalty program. Application provides management of customers included in loyalty program, loyalty cards evidence, customer activity monitoring and rewards for customers in exchange for points on loyalty card. Application was made in Microsoft Visual Studio 2013 development environment using C# programming language and .NET Framework. Database was created in SQL Managment Studio 2012.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:168:379225
Study programmeTitle: Computing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka računarstva (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka računarstva)
Type of resourceText
File originBorn digital
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Created on2018-02-06 11:19:01